Closing Care Gaps: Scheduling Thousands of Mammograms Through Automated Outreach

July 17, 2023
To get back on track with routine breast cancer screening after the COVID-19 pandemic, Community Health Network and Froedtert Health used automated outreach campaigns that increased response rate and saved staff time. Combined, the campaigns resulted in over 4,500 people receiving a mammogram, with breast cancer identified in 27 of those individuals.

Community Health Network in Indianapolis, IN, and Froedtert Health in Milwaukee, WI, used automated campaigns to contact thousands of women who were due for a mammogram quickly. Both organizations found that the automated campaigns saved staff time while also garnering a higher response rate than traditional outreach, with Community’s response rate more than quadrupling. Community’s campaign resulted in over 3,300 people (10% of those contacted) receiving a mammogram, with breast cancer identified in 19 people. Froedtert’s campaign resulted in over 1,100 people (16% of those contacted) receiving a mammogram, with breast cancer identified in 8 people.

How They Did It

  • Set up automated campaigns to contact people who were due for a mammogram
  • Sent reminders through MyChart or the mail
  • Included scheduling links to help people take immediate action

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